Choosing the right CRM – HubSpot vs Salesloft

In the ever-evolving landscape of sales, the right tools can make or break your success. For many teams, the decision often comes down to HubSpot vs. Salesloft. Let's dive into the details, including the pros and cons of each, as well as their limitations in reporting capabilities.

HubSpot Pro’s:

All in one solutions -

HubSpot offers a comprehensive suite of tools encompassing sales, marketing, customer service, and CRM. This integration streamlines operations and fosters collaboration across teams.

User friendly interface -

HubSpot's intuitive interface caters to both seasoned professionals and newcomers, ensuring accessibility for all users.

Powerful automation -

Automate repetitive tasks with HubSpot's robust automation features, saving time and ensuring consistency in your sales process.

Robust Analytics -

Gain insights into sales performance with detailed analytics and reporting capabilities, pinpointing areas for improvement.

Hubspot Con’s:

Cost -

HubSpot's pricing may be higher compared to other options, potentially posing a challenge for smaller businesses with limited budgets. This is especially true when you are ready to jump from the 'Starter' to the 'Professional' tier which can go from spending £30 per month to £600.

Learning curve -

While user-friendly, mastering HubSpot's features may require time and training, especially for less tech-savvy users. There's also plenty of 'fun' quirks with how the different data interacts and talks to each other which needs to be thought about during set up, but you don't know what you don't know.

Limitations of reporting capabilities: 

Customisation constraints -

HubSpot's reporting features offer pre-built options, but customisation may be limited for businesses with complex reporting needs. That or you need to go for the enterprise package to be able to do everything you need, which will run you a pretty penny.

Advanced data analytics -

Businesses requiring sophisticated data analysis may find HubSpot's reporting capabilities lacking, necessitating the use of external tools for in-depth analysis. This is particularly the case for combining data from different platforms (thinks Google Ads, Hotjar, Salesforce ect).

Salesloft Pro’s:

Specialised sales features -

Tailored for sales teams, Salesloft offers cadence management, sales dialer, and email tracking, catering specifically to sales professionals' needs.

Customisation options -

Salesloft allows for greater customization, adapting to your unique sales process and workflow.

Focus on outreach -

Ideal for outbound prospecting, Salesloft's personalized email sequences and call tracking enhance outreach effectiveness.

Integration capabilities -

While not as extensive as HubSpot, Salesloft integrates with commonly used tools like Salesforce, facilitating seamless workflows.

Salesloft Con’s:

Limited functionality beyond sales -

Salesloft lacks the breadth of features for marketing, customer service, and CRM, making it less suitable for businesses seeking an all-in-one solution.

Complex pricing structure -

Salesloft's pricing tiers and add-ons may be confusing, making it challenging to determine the true cost upfront.

Limitations of reporting capabilities:

Limited reporting templates -

Salesloft's reporting features, while functional, may offer fewer pre-built templates compared to more comprehensive analytics platforms.

Integration challenges -

Businesses with complex tech stacks may face limitations in data synchronization and reporting across integrated platforms. This is even more of a difficult issue than using in HubSpot.

Conclusion

Both HubSpot and Salesloft offer powerful tools for sales teams, each with its strengths and weaknesses. Consider factors such as budget, team size, specific sales processes, and reporting needs when making your decision. While both platforms have limitations in reporting capabilities, understanding these constraints will help you make an informed choice that aligns with your business objectives and drives success in your sales efforts.

Lava Metrics enhancements

Lava Metrics is a metrics tool designed to provide actionable revenue insights.  With Lava Metrics seamlessly integrated into your HubSpot platform, you can overcome the limitations of standard reporting. If you want to find out more watch our demo!