<?xml version='1.0' encoding='UTF-8'?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1" 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1171274659</image:caption><image:title>Group 1171274659</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Imported%20sitepage%20images/istockphoto-1386532266-612x612-1.jpeg</image:loc><image:caption>istockphoto-1386532266-612x612-1</image:caption><image:title>istockphoto-1386532266-612x612-1</image:title></image:image><lastmod>2024-01-31</lastmod></url><url><loc>https://lavametrics.com/problem-conversion-rates-salesperson-hubspot</loc><lastmod>2025-07-02</lastmod></url><url><loc>https://lavametrics.com/problem-historical-data-snapshots-hubspot</loc><lastmod>2025-07-02</lastmod></url><url><loc>https://lavametrics.com/en-us/-temp-slug-testing</loc><lastmod>2024-02-05</lastmod></url><url><loc>https://lavametrics.com/-temp-slug-testing</loc><lastmod>2024-02-05</lastmod></url><url><loc>https://lavametrics.com/problem-deal-velocity-reporting-hubspot</loc><lastmod>2025-07-02</lastmod></url><url><loc>https://lavametrics.com/thank-you</loc><lastmod>2024-06-13</lastmod></url><url><loc>https://lavametrics.com/hubspot-reports-across-data-sources</loc><lastmod>2025-07-02</lastmod></url><url><loc>https://lavametrics.com/blog/marketing-metrics-overload-how-to-focus-in</loc><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Screenshot%202025-02-06%20at%2011.13.13.png</image:loc><image:caption>Screenshot 2025-02-06 at 11.13.13</image:caption><image:title>Screenshot 2025-02-06 at 11.13.13</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Screenshot%202025-02-12%20at%2014.44.47.png</image:loc><image:caption>Screenshot 2025-02-12 at 14.44.47</image:caption><image:title>Screenshot 2025-02-12 at 14.44.47</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/AI-Generated%20Media/Images/persona%20profiles%20of%20different%20marketers%203x3%20grid%2c%20please%20use%20purple%20glow%20lava%20lamp%20colours.jpeg</image:loc><image:caption>persona profiles of different marketers 3x3 grid, please use purple glow lava lamp colours</image:caption><image:title>persona profiles of different marketers 3x3 grid, please use purple glow lava lamp colours</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Group%201171274659.svg</image:loc><image:caption>Group 1171274659</image:caption><image:title>Group 1171274659</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Screenshot%202025-02-12%20at%2014.44.00.png</image:loc><image:caption>Screenshot 2025-02-12 at 14.44.00</image:caption><image:title>Screenshot 2025-02-12 at 14.44.00</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/AI-Generated%20Media/Images/30%20options%20of%20shoes%20in%20different%20colours%20and%20styles.jpeg</image:loc><image:caption>30 options of shoes in different colours and styles</image:caption><image:title>30 options of shoes in different colours and styles</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Screenshot%202025-02-13%20at%2015.24.53.png</image:loc><image:caption>Screenshot 2025-02-13 at 15.24.53</image:caption><image:title>Screenshot 2025-02-13 at 15.24.53</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/aaron-burden-GFpxQ2ZyNc0-unsplash.jpg</image:loc><image:caption>aaron-burden-GFpxQ2ZyNc0-unsplash</image:caption><image:title>aaron-burden-GFpxQ2ZyNc0-unsplash</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/DALL%C2%B7E%202024-11-07%2014.13.15%20-%20A%20humorous%20illustration%20of%20a%20marketer%20reacting%20fearfully%20to%20large%20ROI%20numbers%20and%20a%20few%20essential%20analytics%20graphs%20on%20a%20computer%20screen.%20The%20scene%20is%20.webp</image:loc><image:caption>DALL·E 2024-11-07 14.13.15 - A humorous illustration of a marketer reacting fearfully to large ROI numbers and a few essential analytics graphs on a computer screen. The scene is </image:caption><image:title>DALL·E 2024-11-07 14.13.15 - A humorous illustration of a marketer reacting fearfully to large ROI numbers and a few essential analytics graphs on a computer screen. The scene is </image:title></image:image><lastmod>2025-02-13</lastmod></url><url><loc>https://lavametrics.com/blog/guide-to-communicating-marketing-metrics-effectively</loc><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/AI-Generated%20Media/Images/persona%20profiles%20of%20different%20marketers%203x3%20grid%2c%20please%20use%20purple%20glow%20lava%20lamp%20colours.jpeg</image:loc><image:caption>persona profiles of different marketers 3x3 grid, please use purple glow lava lamp colours</image:caption><image:title>persona profiles of different marketers 3x3 grid, please use purple glow lava lamp colours</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Group%201171274659.svg</image:loc><image:caption>Group 1171274659</image:caption><image:title>Group 1171274659</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/charlesdeluvio-E3IcPzvtawE-unsplash.jpg</image:loc><image:caption>charlesdeluvio-E3IcPzvtawE-unsplash</image:caption><image:title>charlesdeluvio-E3IcPzvtawE-unsplash</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/AI-Generated%20Media/Images/30%20options%20of%20shoes%20in%20different%20colours%20and%20styles.jpeg</image:loc><image:caption>30 options of shoes in different colours and styles</image:caption><image:title>30 options of shoes in different colours and styles</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/aaron-burden-GFpxQ2ZyNc0-unsplash.jpg</image:loc><image:caption>aaron-burden-GFpxQ2ZyNc0-unsplash</image:caption><image:title>aaron-burden-GFpxQ2ZyNc0-unsplash</image:title></image:image><lastmod>2024-11-29</lastmod></url><url><loc>https://lavametrics.com/blog/choosing-the-right-crm-hubspot-vs-salesloft</loc><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/AI-Generated%20Media/Images/someone%20being%20Disappointed%20by%20a%20report.jpeg</image:loc><image:caption>someone being Disappointed by a report</image:caption><image:title>someone being Disappointed by a report</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/AI-Generated%20Media/Images/Two%20softwares%20boxing-1.jpeg</image:loc><image:caption>Two softwares boxing-1</image:caption><image:title>Two softwares boxing-1</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Group%201171274659.svg</image:loc><image:caption>Group 1171274659</image:caption><image:title>Group 1171274659</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Screenshot%202024-05-30%20at%2012.45.05.png</image:loc><image:caption>Screenshot 2024-05-30 at 12.45.05</image:caption><image:title>Screenshot 2024-05-30 at 12.45.05</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/DALL%C2%B7E%202024-11-07%2014.13.15%20-%20A%20humorous%20illustration%20of%20a%20marketer%20reacting%20fearfully%20to%20large%20ROI%20numbers%20and%20a%20few%20essential%20analytics%20graphs%20on%20a%20computer%20screen.%20The%20scene%20is%20.webp</image:loc><image:caption>DALL·E 2024-11-07 14.13.15 - A humorous illustration of a marketer reacting fearfully to large ROI numbers and a few essential analytics graphs on a computer screen. The scene is </image:caption><image:title>DALL·E 2024-11-07 14.13.15 - A humorous illustration of a marketer reacting fearfully to large ROI numbers and a few essential analytics graphs on a computer screen. The scene is </image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/AI-Generated%20Media/Images/sales%20people%20creating%20a%20pros%20and%20cons%20list.jpeg</image:loc><image:caption>sales people creating a pros and cons list</image:caption><image:title>sales people creating a pros and cons list</image:title></image:image><lastmod>2024-06-17</lastmod></url><url><loc>https://lavametrics.com/blog/five-tips-for-creating-a-b2b-marketing-budget</loc><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/foobar.jpg</image:loc><image:caption>foobar</image:caption><image:title>foobar</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Group%201171274659.svg</image:loc><image:caption>Group 1171274659</image:caption><image:title>Group 1171274659</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Imported%20sitepage%20images/istockphoto-1386532266-612x612-1.jpeg</image:loc><image:caption>istockphoto-1386532266-612x612-1</image:caption><image:title>istockphoto-1386532266-612x612-1</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/DALL%C2%B7E%202024-11-07%2014.13.15%20-%20A%20humorous%20illustration%20of%20a%20marketer%20reacting%20fearfully%20to%20large%20ROI%20numbers%20and%20a%20few%20essential%20analytics%20graphs%20on%20a%20computer%20screen.%20The%20scene%20is%20.webp</image:loc><image:caption>DALL·E 2024-11-07 14.13.15 - A humorous illustration of a marketer reacting fearfully to large ROI numbers and a few essential analytics graphs on a computer screen. The scene is </image:caption><image:title>DALL·E 2024-11-07 14.13.15 - A humorous illustration of a marketer reacting fearfully to large ROI numbers and a few essential analytics graphs on a computer screen. The scene is </image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Imported%20sitepage%20images/business-g133bf17e4_1920.jpg</image:loc><image:caption>business-g133bf17e4_1920</image:caption><image:title>business-g133bf17e4_1920</image:title></image:image><lastmod>2024-02-05</lastmod></url><url><loc>https://lavametrics.com/blog/5-ways-hubspot-reporting-is-letting-you-down</loc><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Generated%20images/hot%20mess%20of%20a%20spreadsheet.jpeg</image:loc><image:caption>hot mess of a spreadsheet</image:caption><image:title>hot mess of a spreadsheet</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Screenshot%202024-05-30%20at%2012.45.05.png</image:loc><image:caption>Screenshot 2024-05-30 at 12.45.05</image:caption><image:title>Screenshot 2024-05-30 at 12.45.05</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/AI-Generated%20Media/Images/Two%20softwares%20boxing-1.jpeg</image:loc><image:caption>Two softwares boxing-1</image:caption><image:title>Two softwares boxing-1</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/AI-Generated%20Media/Images/sales%20people%20creating%20a%20pros%20and%20cons%20list.jpeg</image:loc><image:caption>sales people creating a pros and cons list</image:caption><image:title>sales people creating a pros and cons list</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/AI-Generated%20Media/Images/someone%20being%20Disappointed%20by%20a%20report.jpeg</image:loc><image:caption>someone being Disappointed by a report</image:caption><image:title>someone being Disappointed by a report</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Group%201171274659.svg</image:loc><image:caption>Group 1171274659</image:caption><image:title>Group 1171274659</image:title></image:image><lastmod>2024-05-30</lastmod></url><url><loc>https://lavametrics.com/blog/how-do-you-know-if-you-have-good-marketing-roi-in-b2b-saas</loc><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/foobar.jpg</image:loc><image:caption>foobar</image:caption><image:title>foobar</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Group%201171274659.svg</image:loc><image:caption>Group 1171274659</image:caption><image:title>Group 1171274659</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Imported%20sitepage%20images/istockphoto-1386532266-612x612-1.jpeg</image:loc><image:caption>istockphoto-1386532266-612x612-1</image:caption><image:title>istockphoto-1386532266-612x612-1</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Screenshot-2023-02-22-at-13.21.06.png</image:loc><image:caption>Screenshot-2023-02-22-at-13.21.06</image:caption><image:title>Screenshot-2023-02-22-at-13.21.06</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Imported%20sitepage%20images/business-g133bf17e4_1920.jpg</image:loc><image:caption>business-g133bf17e4_1920</image:caption><image:title>business-g133bf17e4_1920</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Imported%20sitepage%20images/people-g296563947_1920.jpg</image:loc><image:caption>people-g296563947_1920</image:caption><image:title>people-g296563947_1920</image:title></image:image><lastmod>2024-01-31</lastmod></url><url><loc>https://lavametrics.com/blog/stop-falling-down-the-marketing-data-rabbit-hole</loc><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Group%201171274659.svg</image:loc><image:caption>Group 1171274659</image:caption><image:title>Group 1171274659</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Screenshot%202024-05-30%20at%2012.45.05.png</image:loc><image:caption>Screenshot 2024-05-30 at 12.45.05</image:caption><image:title>Screenshot 2024-05-30 at 12.45.05</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/AI-Generated%20Media/Images/going%20down%20the%20rabbit%20hole%20of%20reporting.jpeg</image:loc><image:caption>going down the rabbit hole of reporting</image:caption><image:title>going down the rabbit hole of reporting</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/charlesdeluvio-E3IcPzvtawE-unsplash.jpg</image:loc><image:caption>charlesdeluvio-E3IcPzvtawE-unsplash</image:caption><image:title>charlesdeluvio-E3IcPzvtawE-unsplash</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/AI-Generated%20Media/Images/someone%20being%20Disappointed%20by%20a%20report.jpeg</image:loc><image:caption>someone being Disappointed by a report</image:caption><image:title>someone being Disappointed by a report</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/AI-Generated%20Media/Images/30%20options%20of%20shoes%20in%20different%20colours%20and%20styles.jpeg</image:loc><image:caption>30 options of shoes in different colours and styles</image:caption><image:title>30 options of shoes in different colours and styles</image:title></image:image><lastmod>2024-11-29</lastmod></url><url><loc>https://lavametrics.com/blog/hubspot-marketing-goals-still-a-hot-mess-in-2024</loc><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Group%201171274659.svg</image:loc><image:caption>Group 1171274659</image:caption><image:title>Group 1171274659</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/HubSpot%20Goal%20Setting.png</image:loc><image:caption>HubSpot Goal Setting</image:caption><image:title>HubSpot Goal Setting</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Generated%20images/hot%20mess%20of%20a%20spreadsheet.jpeg</image:loc><image:caption>hot mess of a spreadsheet</image:caption><image:title>hot mess of a spreadsheet</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/charlesdeluvio-E3IcPzvtawE-unsplash.jpg</image:loc><image:caption>charlesdeluvio-E3IcPzvtawE-unsplash</image:caption><image:title>charlesdeluvio-E3IcPzvtawE-unsplash</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/OKRs-2.png</image:loc><image:caption>OKRs-2</image:caption><image:title>OKRs-2</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/DALL%C2%B7E%202024-11-07%2014.13.15%20-%20A%20humorous%20illustration%20of%20a%20marketer%20reacting%20fearfully%20to%20large%20ROI%20numbers%20and%20a%20few%20essential%20analytics%20graphs%20on%20a%20computer%20screen.%20The%20scene%20is%20.webp</image:loc><image:caption>DALL·E 2024-11-07 14.13.15 - A humorous illustration of a marketer reacting fearfully to large ROI numbers and a few essential analytics graphs on a computer screen. The scene is </image:caption><image:title>DALL·E 2024-11-07 14.13.15 - A humorous illustration of a marketer reacting fearfully to large ROI numbers and a few essential analytics graphs on a computer screen. The scene is </image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Lava%20Metrics%20goals%20progress.png</image:loc><image:caption>Lava Metrics goals progress</image:caption><image:title>Lava Metrics goals progress</image:title></image:image><lastmod>2024-04-08</lastmod></url><url><loc>https://lavametrics.com/blog/how-not-to-report-up-marketing-metrics-with-4-irl-examples</loc><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/aaron-burden-GFpxQ2ZyNc0-unsplash.jpg</image:loc><image:caption>aaron-burden-GFpxQ2ZyNc0-unsplash</image:caption><image:title>aaron-burden-GFpxQ2ZyNc0-unsplash</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/AI-Generated%20Media/Images/persona%20profiles%20of%20different%20marketers%203x3%20grid%2c%20please%20use%20purple%20glow%20lava%20lamp%20colours.jpeg</image:loc><image:caption>persona profiles of different marketers 3x3 grid, please use purple glow lava lamp colours</image:caption><image:title>persona profiles of different marketers 3x3 grid, please use purple glow lava lamp colours</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/AI-Generated%20Media/Images/30%20options%20of%20shoes%20in%20different%20colours%20and%20styles.jpeg</image:loc><image:caption>30 options of shoes in different colours and styles</image:caption><image:title>30 options of shoes in different colours and styles</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Group%201171274659.svg</image:loc><image:caption>Group 1171274659</image:caption><image:title>Group 1171274659</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/charlesdeluvio-E3IcPzvtawE-unsplash.jpg</image:loc><image:caption>charlesdeluvio-E3IcPzvtawE-unsplash</image:caption><image:title>charlesdeluvio-E3IcPzvtawE-unsplash</image:title></image:image><lastmod>2024-11-11</lastmod></url><url><loc>https://lavametrics.com/blog/concise-marketing-roi-guide-for-b2b-and-saas-companies-in-2025</loc><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Imported%20sitepage%20images/istockphoto-1386532266-612x612-1.jpeg</image:loc><image:caption>istockphoto-1386532266-612x612-1</image:caption><image:title>istockphoto-1386532266-612x612-1</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/DALL%C2%B7E%202024-11-07%2014.13.15%20-%20A%20humorous%20illustration%20of%20a%20marketer%20reacting%20fearfully%20to%20large%20ROI%20numbers%20and%20a%20few%20essential%20analytics%20graphs%20on%20a%20computer%20screen.%20The%20scene%20is%20.webp</image:loc><image:caption>DALL·E 2024-11-07 14.13.15 - A humorous illustration of a marketer reacting fearfully to large ROI numbers and a few essential analytics graphs on a computer screen. The scene is </image:caption><image:title>DALL·E 2024-11-07 14.13.15 - A humorous illustration of a marketer reacting fearfully to large ROI numbers and a few essential analytics graphs on a computer screen. The scene is </image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/foobar.jpg</image:loc><image:caption>foobar</image:caption><image:title>foobar</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Group%201171274659.svg</image:loc><image:caption>Group 1171274659</image:caption><image:title>Group 1171274659</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Generated%20images/hot%20mess%20of%20a%20spreadsheet.jpeg</image:loc><image:caption>hot mess of a spreadsheet</image:caption><image:title>hot mess of a spreadsheet</image:title></image:image><lastmod>2024-12-03</lastmod></url><url><loc>https://lavametrics.com/blog/elevating-marketing-metrics-reporting-essentials-for-leaders</loc><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/aaron-burden-GFpxQ2ZyNc0-unsplash.jpg</image:loc><image:caption>aaron-burden-GFpxQ2ZyNc0-unsplash</image:caption><image:title>aaron-burden-GFpxQ2ZyNc0-unsplash</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Group%201171274659.svg</image:loc><image:caption>Group 1171274659</image:caption><image:title>Group 1171274659</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/charlesdeluvio-E3IcPzvtawE-unsplash.jpg</image:loc><image:caption>charlesdeluvio-E3IcPzvtawE-unsplash</image:caption><image:title>charlesdeluvio-E3IcPzvtawE-unsplash</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/AI-Generated%20Media/Images/persona%20profiles%20of%20different%20marketers%203x3%20grid%2c%20please%20use%20purple%20glow%20lava%20lamp%20colours.jpeg</image:loc><image:caption>persona profiles of different marketers 3x3 grid, please use purple glow lava lamp colours</image:caption><image:title>persona profiles of different marketers 3x3 grid, please use purple glow lava lamp colours</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/AI-Generated%20Media/Images/30%20options%20of%20shoes%20in%20different%20colours%20and%20styles.jpeg</image:loc><image:caption>30 options of shoes in different colours and styles</image:caption><image:title>30 options of shoes in different colours and styles</image:title></image:image><lastmod>2024-11-29</lastmod></url><url><loc>https://lavametrics.com/blog/marketing-metrics-you-need-to-measure-to-get-your-budget-signed-off</loc><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/foobar.jpg</image:loc><image:caption>foobar</image:caption><image:title>foobar</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/AI-Generated%20Media/Images/someone%20being%20Disappointed%20by%20a%20report.jpeg</image:loc><image:caption>someone being Disappointed by a report</image:caption><image:title>someone being Disappointed by a report</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Group%201171274659.svg</image:loc><image:caption>Group 1171274659</image:caption><image:title>Group 1171274659</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Screenshot%202024-05-30%20at%2012.45.05.png</image:loc><image:caption>Screenshot 2024-05-30 at 12.45.05</image:caption><image:title>Screenshot 2024-05-30 at 12.45.05</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Imported%20sitepage%20images/light-bulb-g4c7d3ea06_1920.jpg</image:loc><image:caption>light-bulb-g4c7d3ea06_1920</image:caption><image:title>light-bulb-g4c7d3ea06_1920</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Imported%20sitepage%20images/data-g6bedf3c47_1920.jpg</image:loc><image:caption>data-g6bedf3c47_1920</image:caption><image:title>data-g6bedf3c47_1920</image:title></image:image><lastmod>2024-01-31</lastmod></url><url><loc>https://lavametrics.com/problem-cohort-conversions-hubspot</loc><lastmod>2025-07-02</lastmod></url><url><loc>https://lavametrics.com/blog/5-tips-for-writing-marketing-objectives</loc><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/OKRs-2.png</image:loc><image:caption>OKRs-2</image:caption><image:title>OKRs-2</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/aaron-burden-GFpxQ2ZyNc0-unsplash.jpg</image:loc><image:caption>aaron-burden-GFpxQ2ZyNc0-unsplash</image:caption><image:title>aaron-burden-GFpxQ2ZyNc0-unsplash</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/charlesdeluvio-E3IcPzvtawE-unsplash.jpg</image:loc><image:caption>charlesdeluvio-E3IcPzvtawE-unsplash</image:caption><image:title>charlesdeluvio-E3IcPzvtawE-unsplash</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/AI-Generated%20Media/Images/Two%20softwares%20boxing-1.jpeg</image:loc><image:caption>Two softwares boxing-1</image:caption><image:title>Two softwares boxing-1</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Imported%20sitepage%20images/Screenshot-2023-01-05-at-09.43.21.png</image:loc><image:caption>Screenshot-2023-01-05-at-09.43.21</image:caption><image:title>Screenshot-2023-01-05-at-09.43.21</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Screenshot%202024-05-30%20at%2012.45.05.png</image:loc><image:caption>Screenshot 2024-05-30 at 12.45.05</image:caption><image:title>Screenshot 2024-05-30 at 12.45.05</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Group%201171274659.svg</image:loc><image:caption>Group 1171274659</image:caption><image:title>Group 1171274659</image:title></image:image><lastmod>2024-01-31</lastmod></url><url><loc>https://lavametrics.com/signup</loc><lastmod>2025-01-30</lastmod></url><url><loc>https://lavametrics.com</loc><lastmod>2025-07-04</lastmod></url><url><loc>https://lavametrics.com/problem-goal-setting-reporting-hubspot</loc><lastmod>2025-07-02</lastmod></url><url><loc>https://lavametrics.com/blog</loc><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Group%201171274659.svg</image:loc><image:caption>Group 1171274659</image:caption><image:title>Group 1171274659</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Screenshot%202024-05-30%20at%2012.45.05.png</image:loc><image:caption>Screenshot 2024-05-30 at 12.45.05</image:caption><image:title>Screenshot 2024-05-30 at 12.45.05</image:title></image:image><lastmod>2025-07-02</lastmod></url><url><loc>https://lavametrics.com/problem-sales-cycle-per-sales-person-hubspot</loc><lastmod>2025-07-02</lastmod></url><url><loc>https://lavametrics.com/dev-123</loc><lastmod>2024-02-06</lastmod></url><url><loc>https://lavametrics.com/blog/five-top-tips-to-help-you-keep-marketing-during-a-recession</loc><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Group%201171274659.svg</image:loc><image:caption>Group 1171274659</image:caption><image:title>Group 1171274659</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Imported%20sitepage%20images/people-g296563947_1920.jpg</image:loc><image:caption>people-g296563947_1920</image:caption><image:title>people-g296563947_1920</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Imported%20sitepage%20images/light-bulb-g4c7d3ea06_1920.jpg</image:loc><image:caption>light-bulb-g4c7d3ea06_1920</image:caption><image:title>light-bulb-g4c7d3ea06_1920</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/AI-Generated%20Media/Images/someone%20being%20Disappointed%20by%20a%20report.jpeg</image:loc><image:caption>someone being Disappointed by a report</image:caption><image:title>someone being Disappointed by a report</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/foobar.jpg</image:loc><image:caption>foobar</image:caption><image:title>foobar</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Screenshot%202024-05-30%20at%2012.45.05.png</image:loc><image:caption>Screenshot 2024-05-30 at 12.45.05</image:caption><image:title>Screenshot 2024-05-30 at 12.45.05</image:title></image:image><lastmod>2024-02-14</lastmod></url><url><loc>https://lavametrics.com/blog/how-marketing-roi-should-determine-your-budget</loc><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Imported%20sitepage%20images/people-g296563947_1920.jpg</image:loc><image:caption>people-g296563947_1920</image:caption><image:title>people-g296563947_1920</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Group%201171274659.svg</image:loc><image:caption>Group 1171274659</image:caption><image:title>Group 1171274659</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/foobar.jpg</image:loc><image:caption>foobar</image:caption><image:title>foobar</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/OKRs-2.png</image:loc><image:caption>OKRs-2</image:caption><image:title>OKRs-2</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/DALL%C2%B7E%202024-11-07%2014.13.15%20-%20A%20humorous%20illustration%20of%20a%20marketer%20reacting%20fearfully%20to%20large%20ROI%20numbers%20and%20a%20few%20essential%20analytics%20graphs%20on%20a%20computer%20screen.%20The%20scene%20is%20.webp</image:loc><image:caption>DALL·E 2024-11-07 14.13.15 - A humorous illustration of a marketer reacting fearfully to large ROI numbers and a few essential analytics graphs on a computer screen. The scene is </image:caption><image:title>DALL·E 2024-11-07 14.13.15 - A humorous illustration of a marketer reacting fearfully to large ROI numbers and a few essential analytics graphs on a computer screen. The scene is </image:title></image:image><lastmod>2024-01-31</lastmod></url><url><loc>https://lavametrics.com/blog/comparing-sales-platforms-hubspot-vs-zoho-crm</loc><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/AI-Generated%20Media/Images/Two%20softwares%20boxing-1.jpeg</image:loc><image:caption>Two softwares boxing-1</image:caption><image:title>Two softwares boxing-1</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Screenshot%202024-05-30%20at%2012.45.05.png</image:loc><image:caption>Screenshot 2024-05-30 at 12.45.05</image:caption><image:title>Screenshot 2024-05-30 at 12.45.05</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/AI-Generated%20Media/Images/sales%20people%20creating%20a%20pros%20and%20cons%20list.jpeg</image:loc><image:caption>sales people creating a pros and cons list</image:caption><image:title>sales people creating a pros and cons list</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/AI-Generated%20Media/Images/someone%20being%20Disappointed%20by%20a%20report.jpeg</image:loc><image:caption>someone being Disappointed by a report</image:caption><image:title>someone being Disappointed by a report</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Group%201171274659.svg</image:loc><image:caption>Group 1171274659</image:caption><image:title>Group 1171274659</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/AI-Generated%20Media/Images/persona%20profiles%20of%20different%20marketers%203x3%20grid%2c%20please%20use%20purple%20glow%20lava%20lamp%20colours.jpeg</image:loc><image:caption>persona profiles of different marketers 3x3 grid, please use purple glow lava lamp colours</image:caption><image:title>persona profiles of different marketers 3x3 grid, please use purple glow lava lamp colours</image:title></image:image><lastmod>2024-06-04</lastmod></url><url><loc>https://lavametrics.com/blog/how-to-use-buyer-personas-effectively</loc><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Imported%20sitepage%20images/startup-g8f553ab59_1920.jpg</image:loc><image:caption>startup-g8f553ab59_1920</image:caption><image:title>startup-g8f553ab59_1920</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Imported%20sitepage%20images/light-bulb-g4c7d3ea06_1920.jpg</image:loc><image:caption>light-bulb-g4c7d3ea06_1920</image:caption><image:title>light-bulb-g4c7d3ea06_1920</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/Group%201171274659.svg</image:loc><image:caption>Group 1171274659</image:caption><image:title>Group 1171274659</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/AI-Generated%20Media/Images/persona%20profiles%20of%20different%20marketers%203x3%20grid%2c%20please%20use%20purple%20glow%20lava%20lamp%20colours.jpeg</image:loc><image:caption>persona profiles of different marketers 3x3 grid, please use purple glow lava lamp colours</image:caption><image:title>persona profiles of different marketers 3x3 grid, please use purple glow lava lamp colours</image:title></image:image><image:image><image:loc>https://26934815.fs1.hubspotusercontent-eu1.net/hubfs/26934815/foobar.jpg</image:loc><image:caption>foobar</image:caption><image:title>foobar</image:title></image:image><lastmod>2024-01-31</lastmod></url><url><loc>https://lavametrics.com/problem-sales-cycle-trend-hubspot</loc><lastmod>2025-07-02</lastmod></url></urlset>